Major upgrade of the operating system, colorful lighting leads the industry's new "play"

The epidemic has catalyzed changes in consumption. In the face of the home lighting market in the post-epidemic era, how will lighting companies respond to stabilize their own advantages?

The well-known comprehensive lighting brand colorful recently announced that it has officially upgraded and launched the "P8 Camp System", and at the same time launched a nationwide operation upgrade plan with the theme of "Eight Generals, Top 100 Leaders", aiming to pass an advanced standardized operation path , Quickly build benchmark stores, quickly replicate successful experience, and accelerate the realization of large-scale breakthroughs.

According to reports, the colorful lighting "P8 operating system" was born out of the "V8 operating system". Its content covers six key operations such as stores, teams, customer gathering, shopping guide, old customers, and conversion. Practice has proved that P8 operation efficiency and marketing are both It has a clear pulling effect. This pioneering integrated operation system has attracted great attention and recognition in the industry. In 2017, the colorful V8 operating system has won the "Special Award for Chinese Enterprise Marketing Innovation".

"Eight Points Generals" Enhance System Combat Power

The development of the lighting industry has not been smooth in the past two years. Before the outbreak of the epidemic, the industry had already bid farewell to "really earning", growth tended to flatten, and competition intensified. The outbreak of the epidemic only accelerated the speed of survival of the fittest in the entire industry, and industry concentration will accelerate.

In this regard, analysts pointed out that channel differentiation, customer diversion, market space is squeezed, profit margins and other factors have prompted lighting companies to accelerate their transformation and upgrading to better respond to the upgrading of competition. The colorful general manager Zhang Houding told reporters that "precise empowerment, fine operation, and overall improvement" are the core of the colorful lighting operation strategy upgrade.

"In the past, offline marketing had a clear peak period. Now this trend is weakening. The peak season is not busy and the off-season is not low, which puts forward higher requirements for terminal operations." Zhang Houding believes that the energy of traditional marketing nodes is diverted. Strengthening the construction of marketing channels and operation management in all aspects is an effective means to improve the efficiency of the floor.

Based on this idea, the colorful lighting "P8 Battalion System" came into being. Pan Jiayou, director of colorful terminal operations, introduced that P8 started from the most concerned problems in offline operations and designed a total of 8 systems: performance navigation system, team management system, store management system, customer drainage system, anchorage transaction system, and sales Multiplying system, distribution fission system, store Internet system.

"This is also the origin of the'Eight Generals'." He further explained, "The complete operating model, coupled with our experienced team, highly unified thinking, through the in-depth training of the terminal, from the selection of products, activities, Provide guidance and assistance in various aspects such as training, team building, and service improvement, and continue to empower channels.

A dealer in western Guangdong said that the colorful P8 operating system has helped a lot in the actual terminal operation. “We were the first batch of P8 to be launched in March this year. The turnover is significantly better than that of its peers."

Mr. Lu from Jiangsu told reporters that he has worked with a variety of colors for three years and his performance has been good. Originally this year's expectations were relatively pessimistic, but after the system went online and learned the colorful P8 operating system, the performance improvement made him once again realize the meaning and broad prospects of "lighting is just needed".

"Top 100 Leaders" lay the foundation for the multiplication effect

From the perspective of users, the outbreak of the epidemic has caused important changes in consumption habits. Whether the terminal can output scene-based solutions, whether it can innovate service experience, expand service boundaries...Various soft power output has become the key to victory.

According to Zhang Houding, the current home lighting market is in a critical period of transformation. From traditional retail to new retail, from channel thinking to user thinking, and from buying products to selling scenes, these series of changes pose new challenges to terminal operations. .

In response to this change, the industry took the lead in proposing the "Pyramid Plan" and the "Spark Plan" in the industry. Pan Jiayou introduced to reporters that the so-called "Pyramid Plan" is to select core distributors and build a "special team" of colorful marketing teams through in-depth study and practice of the P8 system. "The target for the first phase is 100, and the current project implementation results are consistent with expectations." Pan Jiayou is confident about the project.

Simultaneously is the colorful "Spark Project". Different from the "Pyramid Plan", this plan is mainly aimed at dealer groups with weaker operating capabilities at this stage but with potential. The name "Star of Tomorrow" provides assistance. Through personnel training, channel mining, and the implementation of other specific support actions, they can quickly and effectively improve their operational capabilities.

"Summing up successful experience, exploring upgrade paths, and copying successful cases, from terminals to branches, and then to the national market, forming a situation where a single spark can start a prairie fire. This is our'spark plan.'" Pan Jiayou explained.

Industry insiders pointed out that at this stage, lighting brands should combine their core competitive advantages, maximize their strengths and avoid weaknesses, and build and improve professional service capabilities in order to stand firm under the torrent of industry reshuffles. In recent years, it has become famous in the industry as a "learning" and "motivated" enterprise, and its future development is worth looking forward to.