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"Cloud Shopping" is heating up rapidly, colorful lighting upgrades new retail strategy
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"Cloud Shopping" is heating up rapidly, colorful lighting upgrades new retail strategy

  • Categories:Company News
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  • Time of issue:2021-08-23 17:35
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(Summary description)Cloud shopping, cloud house selling, cloud tourism... Catalyzed by the epidemic, emerging online interactive methods such as VR and live broadcasting have accelerated into people's lives, and e-commerce live broadcasts have also become popular throughout the Internet. It is understood that the average daily DAU of Taobao in March has surpassed the high point of December last year. Taobao's live broadcast performance has been strong. The number of transactions for merchants that month has increased by more than 160% year-on-year, and the number of newly launched merchants has increased by nearly three times year-on-year.

"Cloud Shopping" is heating up rapidly, colorful lighting upgrades new retail strategy

(Summary description)Cloud shopping, cloud house selling, cloud tourism... Catalyzed by the epidemic, emerging online interactive methods such as VR and live broadcasting have accelerated into people's lives, and e-commerce live broadcasts have also become popular throughout the Internet. It is understood that the average daily DAU of Taobao in March has surpassed the high point of December last year. Taobao's live broadcast performance has been strong. The number of transactions for merchants that month has increased by more than 160% year-on-year, and the number of newly launched merchants has increased by nearly three times year-on-year.

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2021-08-23 17:35
  • Views:
Information

Cloud shopping, cloud house selling, cloud tourism... Catalyzed by the epidemic, emerging online interactive methods such as VR and live broadcasting have accelerated into people's lives, and e-commerce live broadcasts have also become popular throughout the Internet. It is understood that the average daily DAU of Taobao in March has surpassed the high point of December last year. Taobao's live broadcast performance has been strong. The number of transactions for merchants that month has increased by more than 160% year-on-year, and the number of newly launched merchants has increased by nearly three times year-on-year.

In the home furnishing sector, major lighting companies, including Op, NVC, Sanxiong Aurora, and Colorful, have also embraced live broadcasting and achieved good results. Executive live broadcasts, designer explanations, discount packages... Some consumers left a message in the comment area: "Science and discounts are flying together. This kind of activity can be another dozen."

Zhang Houding, general manager of colorful lighting, said in an interview that live e-commerce is a phased trend, and it is also a new addition to new retail. In the next stage, colorful lighting will actively try to establish cooperation with other e-commerce platforms to form resource integration and create a new retail ecology.

"Professional" is the first element to harvest traffic

Why in this wave of "home economy", live broadcast delivery is highly recognized by consumers?

According to expert analysis, this is because live broadcast just made up for the lack of online consumption in the graphic era. In the past, when people browsed products on e-commerce platforms, they were mainly presented through pictures and videos. The most important "experience" link in consumption was missing, especially for home furnishing products. "Quality" is the key to consumption, and consumers are also used to it. Feel it for yourself, take a look, and make a choice. The live broadcast can solve the problem of multiple dimensions and three-dimensional display.

Although live broadcasting provides new sales channels, it also places higher requirements on enterprises. Taking lighting products as an example, it not only involves rigorous optical theory, but also involves many disciplines and fields such as aesthetics, industrial design, and home design. There must be consumer insights that keep pace with the times in order to harvest traffic on the platform.

"Before the live broadcast, we worked overtime for two consecutive weeks, and the content was revised a dozen times." The relevant person in charge of the colorful lighting new retail told reporters that in order to provide a better live broadcast experience, the team worked day and night and finally finalized 3 hot products for details. introduce. "The effect is still good." He further introduced that a modern lamp in the live broadcast was required to increase the amount, and the messages such as "more" and "replenishment" were kept on the screen.

Regarding the unexpected effect, he believes, "The key is to be professional. We are a professional lighting brand with ten years of experience. We have a thorough understanding of home lighting and can export a lot of dry goods to users."

"Cloud Shopping" is heating up rapidly, colorful lighting upgrades new retail strategy

VR360°subverts the traditional home improvement experience

In the context of consumption upgrades, home lighting is no longer limited to single products. Atmosphere, design, and healthy lighting are the focus of user attention. With the maturity of VR technology, VR home improvement provides consumers with a vivid scene experience. With 360° panoramic VR, users can choose home styles online, freely match different products, and build their favorite home styles.

Ms. Li is a post-80s consumer. When decorating her small apartment, she bought her favorite furniture and lighting through VR home improvement. She told reporters that the entire communication process was completed online, and the designer sent her the generated VR360° simulation scene, "You can switch lights, switch the perspective, etc., and have a strong sense of presence."

According to the person in charge of colorful lighting, colorful launched VR360° home design service in stores across the country last year. The market response was overwhelming. Many consumers reported that such services make lighting purchase more transparent and accurate. "After the VR service was launched, consumers' stay time in the store was significantly improved, and the quality of communication and conversion rate were also significantly improved." According to reports, in the next stage, the colorful will continue to introduce new technologies, enrich the service experience, and create new people." "Field goods" form of expression.

"Cloud Shopping" is heating up rapidly, colorful lighting upgrades new retail strategy

"Health + Intelligence + New Retail", the new troika opens up new growth

During the epidemic, "healthy consumption" became a new consumption boom, and the fire of healthy lighting also quickly ignited. How to create a healthy, safe and comfortable home lighting environment has become the direction of many lighting companies’ exploration. With the release of relevant standards such as "Indoor Healthy Lighting Design Part 5: Classroom Lighting", it is believed that in the near future, home health lighting will also Will usher in a new take-off.

"Home health lighting, first of all, cannot do without excellent product quality." Zhang Houding told reporters that the colorful has always adhered to the brand concept of "high-quality products and high prices, illuminating Wanjia", and continued to invest heavily in supply chain, QE, QC and other aspects. Has reached long-term cooperation with well-known chip companies and packaging companies in the industry to ensure that the products are free of flicker, health and eye protection during use.

The colorful lights formally entered the smart lighting market last year, launching a series of smart products covering the whole house scene. With excellent craftsmanship and interesting control experience, they are welcomed by young users. According to reports, the smart home APP developed by itself has also entered the testing phase and will be officially released soon.

Analysts believe that the epidemic has caused a profound change in consumption patterns. "New retail" is still a topic for all manufacturers. In addition, it is necessary to upgrade products and return to user thinking, so as to truly open new growth channels.

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