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Colorful Lighting Debuts "Shared Store Manager", Helping Consumption Recovery After Epidemic
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Colorful Lighting Debuts "Shared Store Manager", Helping Consumption Recovery After Epidemic

  • Categories:Company News
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  • Time of issue:2021-08-23 17:34
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(Summary description)Recently, a number of listed lighting companies have released reports for the first quarter of 2020. Data shows that due to the epidemic, delays in resuming work, slow offline sales, and temporary supply chain disruptions have frustrated the overall performance of the lighting industry in the first quarter.

Colorful Lighting Debuts "Shared Store Manager", Helping Consumption Recovery After Epidemic

(Summary description)Recently, a number of listed lighting companies have released reports for the first quarter of 2020. Data shows that due to the epidemic, delays in resuming work, slow offline sales, and temporary supply chain disruptions have frustrated the overall performance of the lighting industry in the first quarter.

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2021-08-23 17:34
  • Views:
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Colorful Lighting Debuts "Shared Store Manager", Helping Consumption Recovery After Epidemic

Recently, a number of listed lighting companies have released reports for the first quarter of 2020. Data shows that due to the epidemic, delays in resuming work, slow offline sales, and temporary supply chain disruptions have frustrated the overall performance of the lighting industry in the first quarter.

Under heavy pressure, facing up to difficulties has become the best choice for many companies: launching smart and healthy new products; shifting the main position of brand marketing from offline to online; launching 24-hour online customer service, etc. “The impact of the epidemic is temporary, and there will be a rebound in retaliatory consumer demand in the future. Now we must practice our internal skills to change and adapt, and work hard from multiple dimensions such as products, services, and terminals to help the recovery of consumption after the epidemic.” Manager Zhang Houding said in an interview with reporters.

It is understood that as the epidemic spread to the industry, colorful lighting quickly adjusted its marketing rhythm, and its products conformed to new consumer demands, and promoted healthy home lighting. In terms of channels, colorful lighting took a new path and launched the "shared store manager" model for the first time in the industry, empowering the country. The branch company overcomes the difficulties together.

Colorful Lighting Debuts "Shared Store Manager", Helping Consumption Recovery After Epidemic

Innovate the "shared store manager" and make the market deep and thorough

"During the epidemic, offline stores were closed. As a brand regional branch, we were once anxious when faced with a series of problems such as rent and slow sales of products." Mr. Jin from the Henan branch told reporters, "Fortunately, the headquarters' efficient decision-making , Regained confidence, and the arrival of the'shared store manager' is a booster. Now the business is on the right track, and the losses are rapidly narrowing."

According to reports, the colorful "shared store manager" model is quite different from the traditional headquarters training. In the past, the company headquarters held regular special trainings, and distributors across the country gathered headquarters for learning, while the "shared store manager" model was directly conducted by the headquarters. Dispatch professionals to the branch company, prescribe the right remedy for the current situation of the branch company, and give the best solution. The "shared store manager" also empowers the store operation, team building and other aspects.

Zhang Houding said that the value of this model lies in reducing communication costs, improving management efficiency, and improving the service level, operating capabilities and customer acquisition capabilities of terminal stores. "Shared store manager" will be the main channel operation model in the second half of the year.

The reporter learned that in order to buy lighting with good quality and comfortable light source, consumers still choose to go to the terminal store to buy, take a look, touch and try, it can be seen that the offline experience in the lighting industry is still The core, and in order to improve the user experience, the colorful first starts from the branch, and wins the favor of users with professional services.

Colorful Lighting Debuts "Shared Store Manager", Helping Consumption Recovery After Epidemic

Configure a professional "shared store manager" for the branch and conduct professional and comprehensive knowledge training, such as optical theory, aesthetics, industrial design, home design and many other disciplines and fields of knowledge, professional enough to let consumers put down their worries and make a deal .

Configure a professional "shared store manager" for the branch and conduct professional and comprehensive knowledge training, such as optical theory, aesthetics, industrial design, home design and many other disciplines and fields of knowledge, professional enough to let consumers put down their worries and make a deal .

Actively embrace e-commerce live broadcasts to achieve closed-loop online and offline marketing

During the epidemic, live delivery of goods was favored by consumers, greatly stimulating the enthusiasm for online consumption, and at the same time, it also brought new opportunities for the industry. "Faced with the new consumption model, we can only seize the opportunity if we break the single marketing method of the past'single wooden bridge' and find an innovative marketing model combining online and offline." Zhang Houding said.

Before the live broadcast became popular on the whole network, colorful began to explore this innovative online sales model, hoping to take this opportunity to reach a wider consumer group, and through online real-time interaction, to help consumers more intuitively feel High-quality home experience provided by lighting.

At present, dozens of e-commerce live broadcasts have been conducted in a variety of colors. With great prices, innovative product designs, professional explanations, and high-quality services, many consumers are attracted to watch and place orders. Each live broadcast can be full and effective. Significantly.

“In the beginning, I didn’t want to buy lighting on live broadcast. I was worried that the quality of the light source would not be good when the goods arrived. But in the colorful live broadcast room, they used experiments, comparisons, and data to eliminate my worries and bought the whole house lighting all at once. "The reporter connected with Ms. Zheng, who recently placed an order on the colorful live broadcast. It can be seen that she highly recognizes the colorful live broadcast of e-commerce.

In particular, most of the current colorful e-commerce live broadcasts are broadcasted by the headquarters, and the subsequent e-commerce live broadcast mode will be incubated from the headquarters to the offline branch. The "shared store manager" plays a supporting role in this process. Product selection, product launch, fan interaction, etc., help the branch to easily go into battle in all directions, and achieve an increase in offline sales.

Faced with the rising online economy, emerging consumption and other new business models and new models after the epidemic, the colorful has always been consumer-centric, and will launch high-quality lighting products focusing on health and intelligence. Marketing methods to meet new consumer needs, and to maximize the value of traffic with refined operations, thereby promoting the recovery of the industry’s economy.

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