On September 15-16, the 2021 colorful dealer summit was held in Anhui and Jiangxi. The theme of the conference was "Ten Years of Companion, Gratitude and Unity", and nearly a hundred outstanding distributors from all levels of the company gathered together. The scene was very spectacular.

Zhang Houding, chairman of Liangxin Group and general manager of Colorful Lighting, said at the event that distributors are the main carrier of channel development and the common destiny of the company's long-term development. Empower end customers with operational innovation, and seize the next market outlet with a unique strategic vision.

At this summit, each branch company rewarded and commended distributors with outstanding performance, and invited representatives of outstanding distributors to share their experience. The most exciting link is that Colorful Lighting officially announced a strategic cooperation with Tuya Smart to jointly develop a new track of intelligent optical lighting, help the rapid transformation of the colorful to intelligent, and jointly create a smart and convenient new life.

Fully empowered and work together

"Because the heart is filled with integrity, so talented people help each other."

Since its establishment, Colorful Lighting has deployed more than a dozen branches and more than 3,000 sales outlets across the country. In addition to strategic strategic control, it has more support from partners and distributors all the way to promote Colorful Lighting in the industry. It has gained many outstanding achievements and has become one of the top ten lighting brands in the country.

This summit invited nearly a hundred distributors to gather. Not only did they commend the distributors who made outstanding achievements in the first half Discuss brand development together from a perspective.

During the period, a distributor stated, "There are two main aspects to choose to join the colorful lighting. On the one hand, it has strong R&D and innovation capabilities, a complete independent production system, and high-end characteristic image output capabilities; on the other hand, it is multi-platform integration.

The operation system and professional service team, combined with the brand strategy layout of online and offline channel joint operation, have opened up more new development opportunities for me. It is a solid and reliable platform. "

It is reported that in order to help dealers become bigger and stronger, a set of tailor-made marketing models has been specially tailored. In 2017, the V8 operating system was launched to help dealers break through the traditional business philosophy and get out of the predicament of "sales business".

After several years of practice, we have upgraded and integrated scattered play and experience, and launched an upgraded version of the P8 operating system, which mainly includes performance navigation system, team management system, store management system, customer drainage system, landing transaction system, sales multiplication system, and distribution fission. Eight sections of system and store Internet system.

A brightly colored management said that after dealers have implanted the operating system, the company team will regularly carry out a series of product training, pre-sales and after-sales service training, market operation guidance, marketing strategy guidance, opening activities, cross-industry alliance activities and other support. Can quickly open up the market, so that the store performance grows steadily. Through this combination of theory and practice, it not only enriches and enriches professional knowledge, but also allows them to master more professional skills such as drainage, fission, and sales.

A dealer who has been cooperating for many years said: "This operating system has made me, a new recruit, an expert in a short period of time."

Optical intelligence, strength breaks the circle

According to the latest research of Grand View Research, Inc., the scale of the global smart lighting market will expand at a compound annual growth rate of 20.4% from 2021 to 2028. This market growth trend is attributed to the rise of smart cities and smart homes.

Grasping the next vent is the beginning of the optical intelligence of the colorful lighting layout. It is reported that since the beginning of its establishment, Multicolor has put forward the business philosophy of "making every lamp with ingenuity and serving every customer with heart", integrating light source and lighting design to provide consumers with professional and diversified lighting. The product provides users with a home lighting environment that combines aesthetics and health.

The colorful staff revealed that as early as 2019, it has reached a strategic cooperation with Tmall Elf to launch a series of voice intelligent control products. By 2020, it will upgrade its intelligent lighting strategy and launch a new generation of its own APP to provide more cost-effective and more cost-effective products. Rich scenario-based solutions.

At the summit, colorful announced the strategic cooperation with Tuya Smart, the world's leading IoT cloud platform. According to reports, Tuya Smart is a national high-tech enterprise focusing on the IoT field. After 2 years of development, it has grown into a leading brand in the field of smart switches, with 180 smart home SKUs.

And this Tuya Smart brings a new SaaS application "Tuya Business Photo", which will be used in a variety of product scenarios. The staff of Tuya Smart understand that “Tuya Commercial Photo” is a wireless lighting control system suitable for new installations and stock markets. Users only need to perform simple operations to easily achieve visual control and energy management of the entire area. , Equipment monitoring and intelligent construction services, so that the home optics can be used to the extreme.

Some experts pointed out that the future development of the lighting industry will be upgraded from low value-added to high value-added, high-quality development has become the mainstream, and enterprises will shift from labor-intensive to technology-intensive.

For the colorful, in the process of development in recent years, it has successfully possessed independent brand channels with outstanding strength. The product design puts quality first, and the style is also in line with the fashion trend favored by modern young people. Zhang Houding told reporters, "In the future, we will increase the research and development of the smart sector, provide more diverse and humanized smart lighting solutions for the whole house, and give more channels to the terminal at the same time, so that the brand will be bigger and stronger, and we will create brilliance together. ."