With the rise of the "post-90s" group, the impression labels given to people stay on "self", "personality", "Buddha", "non-mainstream", etc. Although there are mixed praises and criticisms, they will brand the next kind of unreliable work. The image of poor spectrum and pressure resistance.

When the reporter interviewed Wang Jinlong, a splendid dealer from Fuping, Shaanxi, he was an out-and-out "post-90s", but he felt a serious, rigorous, and pragmatic style of being a man. Without losing the calmness in the talk, just a few words can reveal the shrewdness and competence of the businessmen, completely subverting the stereotyped perception of the "post-90s".

It is worth noting that in less than 3 years since Wang Jinlong joined Colorful Lighting, he has successfully signed 60 elites in the decoration industry and reached a cooperative relationship. At the same time, with the support of the company's policy, the colorful lighting brand will be ranked first in the local market, gaining public attention and recognition, and being favored by more and more young consumer groups.

So, how did Wang Jinlong succeed? What is his secret?

Follow the brand development strategy and seize the first-mover advantage

It is understood that before joining the colorful lighting industry, Wang Jinlong belonged to a professional person in the home improvement industry. With his years of experience, he is familiar with the colorful lighting because of its high quality and excellent reputation. .

Wang Jinlong said that the reason for choosing the colorful is that on the one hand, he has understood the company and his strong strength has given him a bottom; on the other hand, he has seen the three advantages of the colorful in the market, one is high cost performance, and two There are many categories, and the third is high quality.

Therefore, he made a bold idea-entrepreneurship.

Although the prospects of the colorful brand are impressive and it is a rare opportunity, it must be a difficult start for Wang Jinlong, who has started his business for the first time and is really exposed to the lighting industry.

Because the new team is the weakest part at the beginning, both brand awareness and product professionalism are lacking. Therefore, when Wang Jinlong formally formed the team, he received a variety of resident assistance, conducted in-depth training and building of the team, and at the same time carried out a comprehensive review of the entire market planning, product positioning, event promotion and other aspects, and gradually let his The team has grown rapidly and has been well represented in the market.

In terms of operation, in order to break the predicament of "business", Wang Jinlong implemented a colorful V8 operating system during the opening period, through the unified management of manpower, sales, drainage and other businesses, and then systematically integrated 10 major traffic such as KA, community, different industry, and decoration company. Channels gradually drive the market and realize systematic drainage.

Since then, whenever a colorful launch of a new operation strategy, Wang Jinlong responded positively, and was able to effectively implement and execute it in place. After many practical tests, it not only solved his operational problems, but also promoted the colorful brand to the first place in the market.

Perhaps because of his “post-90s” identity, he has the enthusiasm and enthusiasm of a young man, and his years of experience in the industry have given him a mature and precise vision, and more importantly, his firm trust in the colorful brands. He successfully opened the brand "gap" in the market.

Sales are the "kingdom" and service is the foundation

In terms of career development planning, Wang Jinlong has a clear understanding, "It is necessary to establish a brand position, focusing on sales, but also focusing on service."

On the one hand, in order to lay a solid foundation and quickly increase sales, Wang Jinlong will not only rely on the support policies of the colorful platform, but also use the product advantages to spread in the decoration industry based on the profound accumulation of resources, leveraging the outlets, and expanding the market. Influence.

On the other hand, Wang Jinlong will not only serve the customer group attentively, but will also customize a set of customer retention models, such as old customer visit service, "old and new" rewards incentives, community service group building, etc., through gifts as feedback to increase customer affiliation In addition to the value, it can also increase customer stickiness and get rid of peer competition.

Wang Jinlong said frankly, “Being sincere and honest, with a good brand and good service, can we win a place in the market.” Therefore, after all kinds of precipitation and his unremitting dedication to the colorful brands, he finally won the market’s recognition. At the same time Harvest a group of loyal customers.

Steady and steady, grasp the new trend of the market

There are many segments of intelligent products in the lighting industry. It is expected that the market size is expected to double in the next three years. According to the data of the LED Research Institute of High Industry and Research Institute (GGII), China's smart lighting scale will reach 33.6 billion yuan in 2020, and it is expected to reach 78.6 billion yuan in 2023. The prospect is promising.

When Wang Jinlong was asked what plans he would have for future intelligent products, he said that to increase the joint operation with the decoration industry, he will adjust according to the needs of consumers, and actively participate in the deployment of intelligent products to keep pace with the times. Seize the market.

It is reported that he is currently actively participating in the "Smart+" boutique strategy of colorful lighting, because in the "intelligence" trend, colorful focuses on product research and development, and provides smart lighting solutions for the whole house. Now most of the products are equipped with intelligent control Technology, remote switch, dimming, color adjustment, etc. can be realized through APP. Therefore, Wang Jinlong will gradually upgrade and build the current 30 square meters without main lamp space in response to market demand, bringing consumers a brand-new intelligent experience.

In the process of making the brand bigger and stronger, Wang Jinlong always firmly believes that the cooperation with colorful lighting is mutual achievement, and both are a community of interests. In the future, we will adhere to the colorful operation strategy deployment as the head, actively participate in training management, promotion and other professional system training, strive to be a cutting-edge brand in the local market, and achieve a new situation of mutual creation and win-win!